Is White Gold or Platinum Better for Everyday Wear?

White Gold vs. Platinum: Which Is Better for Everyday Jewelry?

When choosing between white gold and platinum for jewelry you will wear daily — such as rings, bracelets, or necklaces — the decision often comes down to white gold vs platinum. Both are elegant and timeless choices, but they do have a few key differences that can influence which one is right for you. These differences include factors like durability, maintenance, cost and overall appearance. Still not sure which way to go? Na Hoku is here to help with a guide to choosing white gold or platinum for your everyday jewelry favorites.

Composition and Appearance

White gold is made by alloying yellow gold with white-tone metals like palladium or nickel, then coating it with rhodium to enhance its bright white finish. This gives it a brilliant shine, and a slightly warmer tone compared to platinum.

Raw metal nugget on a dark rock and background

Platinum is naturally white and does not need a rhodiumplating. Platinum jewelry has a more silvery-white appearance than white gold and often a heavier feel, which many people associate with luxury and durability.

Durability and Daily Wear

When it comes to strength, platinum is stronger than white gold. As an incredibly dense and strong metal, it is highly resistant to the type of damage that would occur during daily wear. It is also less likely to wear down over time, and although it can develop a patina (a natural, slightly dull finish that gives platinum a touch of vintage charm), many people appreciate this timeless look. When scratched, platinum does not lose metal. Instead, the material is displaced rather than worn away, which makes it especially durable for long-term wear.

White gold, while durable and beautiful, is slightly softer than platinum and may require more maintenance to maintain its beauty. The rhodium plating can wear off over time, especially with daily use, revealing a slightly yellowish tint underneath. This is perfectly normal, but it means you will likely need to have it re-rhodium from time to time to maintain its bright white look. The frequency of re-plating will depend on how often the piece is worn. 

White Gold Plumeria pendant with a blue Sapphire center on a chain, set against a background of white flowers.

Cost Considerations

Price is often a key factor when making a jewelry purchase and it is no exception when deciding whether to choose white gold or platinum. Platinum is rarer, denser and purer than white gold, which makes it more expensive upfront. It is also heavier, so more of it is used in each piece.

White gold is generally more affordable and offers a similar aesthetic to platinum, which is why many people opt for it as a budget-friendly alternative.

Final Verdict: Which Is Better for Everyday Wear?

If you are looking for something that is more affordable, lightweight and easy to match with other pieces, white gold is a strong choice, especially if you are willing to maintain it with regular re-plating.

However, if you want something ultra-durable, hypoallergenic and low-maintenance, platinum jewelry is the superior option for everyday wear.

Both, white gold and platinum are both beautiful and valuable materials. The right choice for you ultimately depends on your lifestyle, budget and preference.

At Na Hoku, we craft most of our jewelry in gold, reflecting both tradition and timeless beauty. However, if you have your heart set on Platinum, our Customer Service Team will be happy to assist you with a special order inquiry. Explore our large selection of Hawaiian jewelry and find a piece that is as enduring and unique as the islands themselves.

White Gold Waterfall pendant with diamonds hanging from a chain in front of a waterfall background

Back to blog

Last updated on: August 25, 2025