Why Na Hoku No Longer Sells Coral Jewelry
Coral jewelry was once a part of the Na Hoku collection. Although we
enjoyed sharing the beauty of this unique gemstone with our customers,
we recognized that the ever-increasing harvest of coral had become
detrimental to the delicate ocean environment.
Treasure-hunting divers, uncontrolled harvesting, pollution and climate
change have all contributed to the decimation of our naturally occurring
coral beds on the ocean floor surrounding the Hawaiian Islands.
In 2005, Na Hoku therefore decided to cease all manufacture and sales
of coral jewelry. While some questioned the economic sense of our
decision, we feel responsible for the stewardship of our environment
and acted accordingly to protect it.
Na Hoku has called Hawaii our home since our beginning in 1924.
We are blessed to be a part of these beautiful islands, and want to preserve
their beauty to be enjoyed by families, friends, and our visitors
for generations to come.